The second part of our podcast is on Ethical Consumption. In this episode, Leida Rijnhout, our Chief Executive, emphasizes the role that individuals can play as consumers and citizens in contributing to building a sustainable society and the role of the advertisement industry in inducing unsustainable consumption patterns. According to the current economic system, constantly growing consumption rates fuel economic growth and wealth. However, not all production ensures environmental protection, human right, and sustainable development.