In this episode of the GROUPEX podcast Tony Zonato and Ish Cheynce delve into the dynamics of fitness clubs, focusing on the crucial role of group exercise (GROUPEX) programs versus personal training (PT). They emphasize the importance for clubs to grasp the retention rates associated with different services, suggesting that while PT may drive revenue, it could also contribute to attrition if members have negative experiences. Tony & Ish stress the need for group exercise managers to advocate for resources and demonstrate ROI by tracking attendance and retention data. Additionally, they discuss the evolving role of group exercise managers, suggesting that many may not be fulfilling their potential due to resource constraints and limited support from higher management. They advocate for a broader scope of responsibilities for group exercise managers, including instructor assessment, social media engagement, and member interaction. Ultimately, this episode highlights the necessity for clubs to invest more time and effort into optimizing group exercise programs and improving management practices for overall success.

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