In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.

We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.

Key Takeaways:

• Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
• Marketing ecosystem importance and ambassadors protecting brand reputation. 
• Building a supportive ecosystem for businesses with limited resources. 
• In-house marketing vs. agencies, pros and cons of each.
• Partnering with specialist agencies for digital marketing support. 

Links:

Erica Bonser

https://www.linkedin.com/in/erica-bonser/

https://fanclubbrands.com/vip-days

www.pinkleopard.co.uk