In this interview, Anil Rege, CMO of Plastic Financial Rewards, discusses the importance of hyper-personalization in B2B marketing. Drawing from his experience in the CPG industry, Anil explains how B2B marketers can learn from B2C strategies to understand better how to engage their customers. He emphasizes the need to consider B2B prospects as consumers and create personalized content that addresses their needs and pain points. Anil also highlights the role of data in personalization and the importance of building credibility through thought leadership content.

In the B2B world, every sale represents a larger portion of a company's revenue and carries a higher risk for the buyer. That's why personalizing your messaging and delivering valuable content is essential to building trust and winning over B2B customers. 

"Content creation takes time, but it's a high risk, high reward strategy in B2B marketing." - Anil Rege

Anil covers the importance of understanding B2B customers as consumers, the role of content in building credibility, and the power of data in personalization.

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