Change is hard, especially when it comes to a business or project you’ve built from the ground up. So how do you know when it’s time to iterate on a side hustle? How do you iterate without losing your existing audience? And is it ok to reverse those plans when you suddenly realize that change isn’t always for the best? 

When you’re solving a problem, it’s easy to feel overwhelmed and doubt the gut feeling that’s encouraging you. But making those tough decisions and moving away from what’s familiar doesn’t have to feel impossible. 

In this episode, Charli and Haley share their experience with iteration as both professionals at ConvertKit and independent creators. They dive into real-life examples and discuss overcoming the dreaded decision fatigue. Here’s everything you need to know about making a change without losing yourself along the way. 

Main takeaways 

• [07:59] When you’re thinking about an iteration, ask yourself what’s not working about your current process or project and make sure the change you’re about to make actually solves that problem. 
• [10:52] When you’re deciding what to iterate on, focus on the aspects of your business that are the most important to achieving your goal. Sometimes, that just means focusing on what’s most important to you as a creator. 
• [13:13] Always think future-forward.  Don’t hold on to what’s worked in the past because it’s familiar. Fear of change should never limit what you can become. 
• [15:30] You can also iterate on process. An iteration doesn’t necessarily have to be visible to your audience. If it’s visible to you and it impacts how you feel about what you’re creating, then that is important, too.

Connect with our hosts

• Charli Prangley
• Haley Janicek
  
  

Links

• Watch The Future Belongs to Creators on YouTube
• Design Life podcast 
• Femke van Schoonhoven
• Inside Marketing Design Podcast 
• Loom
• Creator Sessions
• monday.com
• Drew Holcomb returns with new wisdom and music | Creator Sessions
• Slack
• Nathan Barry
• Etsy
• Craft & Commerce Conference

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