On this episode, we are joined by John Michel from BDR

BDR is a company focused on coaching and training exclusively in the HVAC space.

BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.

We discuss the importance of making sure you have a marketing strategy centered around your maintenance program, giving your staff the tools to sell, and being upfront about costs on your website.