<p>Jeff Wagner, Global Head of Content for FT Live, gives ICOAE listeners an insight into content best practices from his experience managing over 200 content driven events a year.  What goes into a successful conference program virtual or otherwise, getting the balance right between commercial and curated content, and how great content is worth its weight in event gold. </p>

Jeff Wagner, Global Head of Content for FT Live, gives ICOAE listeners an insight into content best practices from his experience managing over 200 content driven events a year. What goes into a successful conference program virtual or otherwise, getting the balance right between commercial and curated content, and how great content is worth its weight in event gold.

<p>Jeff Wagner, Global Head of Content for FT Live, gives ICOAE listeners an insight into content best practices from his experience managing over 200 content driven events a year.&nbsp; What goes into a successful conference program virtual or otherwise, getting the balance right between commercial and curated content, and how great content is worth its weight in event gold.&nbsp;</p>

The importance of live content – it is King, Queen, and all chess pieces in between.

This is the podcast where event leaders and experts share success stories, inner secrets, and lessons learnt on how to create, cultivate and future proof large scale events.

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The importance of live content – it is King, Queen, and all chess pieces in between.

The importance of live content – it is King, Queen, and all chess pieces in between.