AI search is changing SEO reporting as we know it. In this episode, Dana DiTomaso, founder of KP Playbook and 25-year SEO veteran, joins Dane to unpack how analytics must evolve in 2025 and beyond. From understanding what really matters in GA4 to measuring traffic from AI Overviews and featured snippets, Dana breaks down the future of SEO reporting with clarity and a dose of humor.

AI search is changing SEO reporting as we know it. In this episode, Dana DiTomaso, founder of KP Playbook and 25-year SEO veteran, joins Dane to unpack how analytics must evolve in 2025 and beyond. From understanding what really matters in GA4 to measuring traffic from AI Overviews and featured snippets, Dana breaks down the future of SEO reporting with clarity and a dose of humor.

The Importance of Marketing Report Featuring Dana DiTomaso

Bite-sized digital marketing insights—minus the fluff. Join your host, Dane Saville, as he serves up practical marketing strategies in digestible, 15-minute episodes designed specifically for local business owners, franchise marketers, and busy CMOs who don't have time to sift through buzzwords.Each episode focuses on one core topic, featuring expert guests who share one real-world lesson, the result it generated, and one actionable takeaway you can apply immediately.Whether you're looking to simplify your marketing approach, get found in more local searches, or simply avoid biting off more than you can chew, this podcast delivers.Grab a quick listen, level-up your digital marketing, and get back to business.Presented by SearchLab Digital.

Business

Marketing

Bite-sized digital marketing insights—minus the fluff. Join your host, Dane Saville, as he serves up practical marketing strategies in digestible, 15-minute episodes designed specifically for local business owners, franchise marketers, and busy CMOs who don't have time to sift through buzzwords. Each episode focuses on one core topic, featuring expert guests who share one real-world lesson, the result it generated, and one actionable takeaway you can apply immediately. Whether you're looking to simplify your marketing approach, get found in more local searches, or simply avoid biting off more than you can chew, this podcast delivers. Grab a quick listen, level-up your digital marketing, and get back to business. Presented by SearchLab Digital.

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The Importance of Marketing Report Featuring Dana DiTomaso

The Importance of Marketing Report Featuring Dana DiTomaso