Creative Director of TEDxPittsburgh and freelance graphic designer, Sara Lee Coffey is the introverted mastermind behind my own branding and new website design at Emily Bezak Writes. Sara’s work has been featured in the marketing of many of Pittsburgh’s most recognizable nonprofits, startups, and social justice organizations, including the Children’s Museum of Pittsburgh, Ascender, and Flexable Childcare.  

My chat with Sara uncovers something that is very personal for her: She’s an introvert. When you think of a marketer, you may think of an overly-bubbly salesperson or influencer making Instagram Reels and moderating Clubhouse rooms daily. Despite years of experience and a portfolio filled with rockstar companies, Sara has found it difficult to take her own advice and market herself as an expert in her field and her own services. I’m so thankful she comes out of her shell to share this important topic with us.

Learn how to overcome insecurity and introverted tendencies to authentically market yourself as an expert and earn what you deserve. Proving just because you’re soft-spoken and shy doesn’t mean you can’t be a great marketer.