The reality is that in pretty much any situation in life  - and in business - getting it right can almost always be distilled down into the simple edict of "Don't be a d*ck".

It's even a strap-line for some businesses and a well-used mantra by arguably the world’s most successful sporting dynasty.

But - and as ever it's a sizeable one - so SO many people just ignore the sage advice from some of the world’s best and continue to wend of their merry d*ckish way, and it never ends well.