Heather Cherry is a fellow freelance copywriter and marketing consultant based in Butler, Pennsylvania, where she lives and works with her husband and son. Her work has been published in Forbes and SELF Magazine. In September 2020, she self-published her first book titled Market Your A$$ Off: Simple Strategy for Smart Business Marketing.

In this episode, Heather shares about her experience marketing her own consulting and copywriting services as a new mom and entrepreneur. Instead of finding a niche, sticking to what she does best, and only focusing on channels that serve her, she went on every channel to do everything under the sun for any client. Growth at all costs. And she ended up not enjoying her work, defeating one of the most common reasons for going into business for yourself.

Learn how to refine your marketing message to exactly what services you want to offer and how you want to work in your own business or organization. Being everywhere, doing everything, and helping everyone gets you nowhere and burned out fast.