The Importance of Onlyness with Nilofer Merchant

Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups. Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue. Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more!  Show notes:  Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World NiloferMerchant.com TEDx University of Nevada: How Power Powers Ideas Harvard Business Review: Stop Eliminating Perfectly Good Candidates by Asking Them the Wrong Questions Got meeting, take a walk TED Talk  Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co  You can also check out Tara's YouTube channel, it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco