Chris Martin, Owner of Atlas Marketing and Host of The Building PA Podcast, operates two offices in his Pennsylvania-based construction marketing agency. With extensive experience in public relations and communications for companies in construction, industrial, healthcare, and others, Chris knows how to manage a brand from start to finish and then some.

On this episode of Marketers in PJs: The Podcast, Chris shares two marketing mistakes that involve a media blunder when managing the spokesperson of PennDOT and a dreaded mistake in proofing a pricy print piece for a new client early in his company’s decade-plus history. He shares how he owned the print mistake and covered the reprint expenses despite his modest revenue stream in the early days of his firm and instituted a new process inspired by the United States Armed Forces that his company still uses for each marketing piece today.

Learn how to own your mistakes with class, implement process improvements for your marketing team, and keep your reputation intact whether you're managing a marketing budget of triple-digits or six.