Working alongside sales has always been a priority for Lori McInerney, the current Vice President of Marketing at Hunt Club. 

As a recruiting firm, Hunt Club functions as both a B2B and B2C organization, attracting both businesses and job candidates as its customers. Because of this unique structure, sales and marketing must drive demand on multiple fronts — and it’s partly why Lori is a fervent supporter of a strong sales-marketing coalition. 

The other reason: her experience in both fields. Lori originally started her career in B2B marketing before trying out sales for four years, an experience she calls “one of the greatest career choices” she’s ever made. In fact, she credits her time in sales with making her a better marketer; she even describes herself as “a marketer always wearing a sales lens.”

On this episode of Tech Qualified with Justin Brown, Lori talks about her approach to sales-marketing collaboration and the strategies her team has implemented in the post-COVID era. 

“Marketing is fully responsible for bringing in demand and for working closely with sales to convert that demand and to bring in the right leads. I think the better our teams can work together, the better success for the company. We're all striving for that same goal,” she says.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.