In this episode, Doug and guest Troy Dean discuss the importance of quality and keeping your content up to date, the origins of WP Elevation, and more.
Join WP Elevation’s $10K WordPress proposal challenge, and win a MacBook Air and StudioPress Pro theme package! It starts on August 18.

The Core

* Troy Dean of WP Elevation and Video User Manuals
* New changes to WP Elevation membership

* Revamped from the ground up
* Structured courses
* Classmates going through at the same time
* Gamification
* You get a certificate (unofficial)
* Accountability buddies
* Refreshed content – new and up to date


* Frequent speaker at WordCamps in Australia (and in other countries)
* New WP Elevation podcast format coming later this year or early next year … details under wraps, so stay tuned!
* WP Elevation episode with Seth Godin
* The WP Elevation competition

* Starts August 18
* Giving away their $10k proposal template
* Helping people write their proposals
* Win a MacBook Air and the StudioPress Pro theme package!


* Find Troy on Twitter or at WP Elevation (and listen to his podcast, it’s awesome!)


The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

Technology

Tech News

Podcasting

Gadgets

Software How-To

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this episode, we talk to Barry Kooij about building your own products vs. working for a company, delivering quality customer support as a solo developer, and the benefits of the plugin extension model.

The Core

* Barry Kooij from the Netherlands, develops and sells his premium plugins on Never5
* Organizer of WordCamp Netherlands
* Used to work for WooThemes (on WooCommerce)
* Left to focus on his own projects when WooThemes was acquired by Automattic
* 4 premium products:

* Related Posts for WordPress – caches related posts, works with custom post types
* Download Manager – monitors file downloads, uses the extension model
* Post Connector – connects post types to each other
* WP Car Manager – for managing vehicles


* Handles everything himself, with remarkably fast support response times
* 70-80% of sales come via wordpress.org or the free plugins
* Benefits of extension model (Download Monitor)

* Can add features without cluttering the original product
* Easier to get repeat customers with cross-sells and upsells
* Lower barrier to entry – easier to sell multiple small extensions than a big one
* People may feel like they are paying for more features than they are using


* Website: http://www.never5.com
* Twitter: @CageNL


The Benefits of the Plugin Extension Model, with Barry Kooij – WPCAST045

In this episode, we talk to Peter Suhm, creator of the WP Pusher plugin. We cover a lot of topics: GitHub, version control, deployment strategies, how Doug and David use WP Pusher on their own sites, and alternative traction channels to WordPress.org.

The Core

* Peter Suhm from Copenhagen, Denmark
* PHP and WordPress developer, met David at WordCamp Europe
* WP Pusher originally designed as a SaaS, later turned into a plugin
* Git is a version control system for code, and not just for teams
* GitHub and BitBucket are the common platforms
* WP Pusher allows you to deploy directly from GitHub or BitBucket to WordPress
* Makes it easier for agencies with lots of customer sites
* 5-day Git crash course on http://wppusher.com
* Case studies:

* Doug: using it for his iTunes review plugin – one install for the free plugin version in the WordPress.org repository, one install for the SaaS stable, and one install for the SaaS feature testing, using push-to-deploy
* David: using it for theme deployment on https://fatcatapps.com


* Typical customers: mostly freelancers and smaller agencies
* Traction channels:

* Alternative methods to wordpress.org because of terms of service conflict
* Press – primarily WP Tavern


* Twitter: @petersuhm
* Website: http://wppusher.com (free version and crash course)


Pain-Free GitHub to WP Deployment Using WP Pusher – WPCAST044

This week, Doug and David discuss WordCamp Europe 2015 and share how their businesses have been progressing over the last few months.

The Core

* How To Get the Most Out of WordCamps or Other Conferences – WPCAST003
* WordCamp Europe

* David’s WordCamp Europe 2015 Writeup
* Shouts

* Barry Kooij from Never5

* Check out his plugins:

* https://www.download-monitor.com/
* https://www.post-connector.com/
* https://www.relatedpostsforwp.com/






* Peter Suhm from WPPusher
* Pietro from http://www.mobiloud.com/. Check out our Episode with Pietro: Building Mobile Apps for WordPress with Pietro Saccomani of Mobiloud
* Mark Forrester talked about the Automattic acquisition of WooThemes (click for video)
* Caught up with the “WPMayor” (Jean Galea) – check out our podcast, “A Conversation with Jean Galea, WP Mayor”
* Matt Mullenweg’s WordCamp Europe talk
* WordCamp Europe Swag

* 

Swag from #wceu: @WCEurope t-shirt, @yoast socks, @jetpack bag and notebook pic.twitter.com/UUu2a3Tdm5
— David Hehenberger (@davidhme) July 7, 2015





* Corey Maass made a mastermind progress tracking site built on WP (LittleGoal.com)
* Chad Warner added us to his list of favorite WP podcasts (http://optimwise.com/best-wordpress-podcasts-summer-2015/)
* https://deliciousbrains.com/blog/ – Brad Touesnard & his team have been producing tons of  awesome blog content.
* Doug

* Business

* Paul Colaianni mentioned Doug’s iTunes plugin (http://www.gopodcast.com/how-to-see-all-your-itunes-reviews-from-all-over-the-world-in-wordpress/)
* ManageWP sent Doug a Happy 4th of July mug
* June was best month ever


* Personal

* Doug now in Portland, Oregon
* Caught up with Taylor Pearson, author of The End of Jobs: http://www.amazon.com/The-End-Jobs-9-5/dp/1619613352




* David

* Business

* June was best month ever

WordCamp Europe 2015, Fatcat Apps & EfficientWP Updates And Other Random Ramblings – WPCAST042

Our guest for this episode is Robby McCullough, one of the co-founders of the Beaver Builder plugin and the FastLine Media agency. Beaver Builder is a great drag and drop page builder, which we’ve used ourselves.

The Core

* Available as either a plugin or theme
* Free version: https://wordpress.org/plugins/beaver-builder-lite-version/
* Pro and agency versions: https://www.wpbeaverbuilder.com
* Better than hacking together a combination of shortcodes, widgets, and custom HTML
* Especially useful for clients, who can make edits visually without understanding code

FastLine Media: The Company Behind Beaver Builder

* The company is primarily a design agency
* Located near San Francisco in Campbell, CA
* Beaver Builder started as a “scratch your own itch” project, launched in April 2014

WordPress Networking

* WordPress meetups at meetup.com
* WordCamps at central.wordcamp.org
* In the news: Automattic acquired WooThemes, could mean big changes to WordPress.com and WooCommerce

Connect with Beaver Builder

* Beaver Builder Website: https://www.wpbeaverbuilder.com
* Agency: http://www.fastlinemedia.com
* Twitter: http://twitter.com/fastlinemedia
* Facebook: http://www.facebook.com/pages/FastLine-Media/106732702687887


The Importance of Quality Content with Troy Dean of WP Elevation – WPCAST043

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