If you ask any business owner, they'll tell you that their product or service is for everyone, wrong! It's important to know who's your target audience. Are they male or female, their race, household income, level of education, etc. This data makes it a whole lot easier for marketing agencies to create ads that will be the most effective. If you're interested in receiving a worksheet that helps you Define Your Business & Target Audience, please email me at [email protected].