There are incredible synergies with joint HEOR and Real World Evidence (RWE) projects, but there are also unique challenges. In this podcast episode, The Importance of RWE Strategy Planning, Ann-Marie Chapman, Nikita Jeswani, Meena Venkatachalam, and Alex Thorel discuss the use cases and planning for RWE, identifying appropriate RWE, and RWE trends. Listen to this podcast to learn:

· Key considerations, steps, and recommendations in identifying appropriate data sources

· Where RWD and RWE are leveraged most across the product lifecycle

· The length of time it takes to initiate an RWE study

· The common mistakes in RWE study planning

· The major changes in the RWD space over the last 10 years and in the future