I just had the most incredible chat with Julie Lilliston, a PR powerhouse who's been kicking ass and taking names for 10 years in her own communications firm. We dove deep into the world of publicity, storytelling, and the head-trash that keeps us from shouting our awesomeness from the rooftops. Julie dropped some serious knowledge bombs about building relationships, finding your niche, and why sometimes the best thing you can do is just ask for help. Trust me, you're gonna want to grab a notebook for this one.

Can't-miss moments:

• The "ick factor" that'll make potential clients run for the hills. Are you guilty of this?
  
  
• So you finally worked up the courage to submit a pitch and *crickets*? Julie's got some mic-drop advice on handling media silence... 
  
  
• The unexpected way Julie found her niche (and where to look if you've been struggling to find yours)...
  
  
• Collaborators vs competitors: Julie and I share some STRONG opinions on where to focus your energy for faster growth...
  
  
• The two magic words Julie swears will make your pitch irresistible to any media outlet...

Julie's bio:

Julie Lilliston is Founder & President, Julie Lilliston Communications, an award-winning nationally certified woman-owned public relations firm in Nashville that helps businesses enhance their reputation, build their brand and grow market share.

Julie Lilliston Communications ranks as a “Top 15 Public Relations Agencies in Nashville” by Up City. She is a member of PRSA’s Counselors Academy and served on the board NAWBO, Nashville Chapter as Past President. Julie is a recipient of the Nashville Business Journal’s Women of Influence Awards and an ATHENA Award nominee. She serves on the Women’s Enterprise Forum with WBENC as a member of the Forum Leadership Team and 1st Vice Chair of the Marketing Team.

Julie is an alumni of the Goldman Sachs 10,000 Small Businesses program. She serves on the board of directors of Citizens Savings Bank and Trust Company, the nation’s oldest continuously operating African American owned bank. She received the Enterprising Women of the Year Champions Award in 2022. She was nominated as 2023 Supplier of the Year Class I by WBEC South. Julie has a Bachelor of Arts degree in English from The College of Wooster in Ohio.

Resources and links:

• Julie's website 
• Julie's Reputation Builder  
• Julie on Insta
• Julie on LinkedIn 

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