Have you ever made a change to your Shopify store, seen a small bump in sales, and wondered if it was just luck or truly effective? Maybe you changed a button color from blue to green and sales went up 5%. Was that a real improvement or just random chance?

For many store owners, the answer is often “I don’t know” – and that’s a costly problem. Without understanding statistical significance, you might be wasting time implementing changes that don’t actually work, or worse, missing out on changes that could dramatically boost your conversions.

By the end of this show, you’ll understand:

* What statistical significance really means for your Shopify store

* How to run A/B tests that deliver reliable, actionable results

* Which tools and metrics matter most for your testing program

* How to avoid common testing mistakes that waste your time and money

Ready to stop guessing and start knowing what truly works for your store? Let’s dive in!

Full Article: https://theconversionbible.com/conversion-strategy-psychology/confirmation-bias-reinforcing-positive-beliefs-to-drive-shopify-sales

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit conversionbible.substack.com