April 24, 2021

The importance of storytelling in business

33 minutes

In today's episode our hosts Brenton Gowland and Ron Tomlian talk about the importance of telling stories in business. Stories help us cut through the clutter that is the marketing and advertising messages we are bombarded with every day and help us connect with our clients in a meaningful way.
Some of the topics covered include:

Why stories are so important in business?

Entrepreneurs tell stories that help bring their endeavours to life

Stories not only affect the way we think and feel, but can also affect us physically

Collecting stories helps us get our message across

Understand who you are talking to when telling a story

Know the purpose of your story

Be yourself, don't try and own other people's stories

Make your customer the hero of your story

Make your story component-based

Be the guide for your customers in your story

The Business Builders Podcast is brought to you by SA Business Builders and Nucleus – Creative Agency.

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Brenton Gowland

Ron Tomlian

Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!

Nucleus – Creative Agency
Specialising in growing business through brand, digital, video, web, print, campaigns and marketing.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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