In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands.

Key Insights:

1. Strategic Clarity: Gearoid emphasises the critical importance of having a clear strategy. He shares how defining what not to do is as crucial as outlining what to focus on, ensuring that marketing efforts are aligned with business goals.
2. Measurement and Context: Discover how Gearoid uses a scorecard approach to contextualise marketing performance, ensuring that metrics are not just numbers but part of a broader narrative that drives decision-making.
3. Customer Understanding: Gearoid highlights the necessity of truly understanding your customer, moving beyond assumptions to deliver real value and drive engagement.
4. Long-term vs Short-term Tactics: Learn about the balance between immediate revenue-generating activities and long-term brand-building strategies.
5. Always Be Testing: Gearoid advocates for continuous testing and validation, sharing how simple changes can lead to significant improvements in conversion rates and overall marketing effectiveness.
   
   Join us as Gearoid Buckley shares his 1% insights, offering practical advice and strategic wisdom for B2B tech marketers aiming to elevate their brand and achieve sustainable growth.
   
   Tune in to gain actionable insights and learn how to navigate the evolving landscape of B2B tech marketing.

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Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing