While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at [email protected]

Guests: 

Interviewer: Kimberley Gaskin – Director, Six Black Pens

Interviewee: Emma Burn – Head of Strategy, Six Black Pens