Traction Lab Podcast

The Importance of Team


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In this episode, JDM and Cameron are flying solo to talk about a topic too often given short shrift: team. After all, fully 65% of startups fail due to founder conflicts.

Fail. Due to founder conflict.

But team is about a lot more than just you and your co-founders…

On today’s show:

* The terrifying stats of how teams kill startups;

* How to use team to flip those odds in your favour;

* How do you find a cofounder?

* How do you distribute equity?

* Find a cofounder, or hire an employee?

* What makes a good team?

* The surprising and neglected parts of your team: advisory boards, mentors, investors, and customers;

* Developing early startup culture;

* The mindset of a successful team builder;

* And more!

Frivolous thoughts:

* Cameron talked about his pending nuptials and the true meaning of the Polynesian greeting of “aloha”.

* JDM finally finished Star Trek: Picard… and he has thoughts!

Links mentioned:

* The Founder’s Pie — an article and method by Frank Demmler on how to divvy up equity in a new business venture.

* Advisory Board Series — Carlsen Center workshop series on building out startup boards.

* Session 1 - 

Session 2 - 

Session 3 - 



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com
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Traction Lab PodcastBy JDM and Cameron Law