Erica Gordon is a freelance writer, editor, and educator with extensive experience in digital content and higher education and is based in the Bucks County suburbs outside of Philadelphia. After teaching Business Communications at Temple University for four years, Erica has funneled her free time into her blog HotMessOnAHealthQuest.com where she chronicles her personal journey through infertility and IVF, making better health decisions for herself, and focusing on overall wellness. 

In this conversation with Erica, we discuss our mutual passion for storytelling and the sometimes-overused buzzword: authenticity. When she first started her healthy living journey as a doTERRA consultant, she created social media channels without a strategy or content plan. Instead of leading from experience true to herself, she did what she thought she was ‘supposed’ to do with a lot to be desired in her content and in her passion to keep posting.

Learn how to dig deep into your story to tell better, more authentic stories to create true fans and build the side hustle brand of your dreams. It’s not just about being present; it’s about your actual presence and what you fill with the space you take.