No matter how big or small your business or individual brand is, if you don't have a trademark in place - or, more importantly, the right trademarks in place - you run the risk of either losing the ability to protect your brand and effectively market it (which can lead to significant loss of income), or - worse still - infringing on the legal rights of another business or individual (which can lead to even greater loss than just income!).

Louie chats with veteran trademark expert Binh Rey from Pointon Partners to highlight just how important and meaningful trademarks are, with real world examples to further point out what works and what can land you in hot water. Binh also provides her tips on how to make your trademarked brand memorable and stand out more to consumers, both current and potential.

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Disclaimer: Shooting for the Stars Podcast is provided for general information purposes only and does not constitute accounting, legal, tax, or other professional advice. Listeners should not act upon the content or information without first seeking appropriate advice from an accountant, financial planner, lawyer or other professional.