Elevate Hire Podcast

The Importance of Transparency and Honesty While Hiring for a Startup, and How OKRs Help With Distributed Teams with Renato Ricci, Founder & COO of nok


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Renato Ricci is the Founder and COO of nok, a marketplace where you can try out high-end products from home for free, backed by Greycroft, Village Global and Moonshots. nok is looking for super users - noksters - to join their community and help define product categories and service levels in exchange for early access to the service and exclusive giveaways.

Before moving to the US earlier this year, Renato started the company in Germany after having worked as a senior strategy consultant in the Middle East. He is fluent in 4 languages, has lived in 7 countries, and loves giving practicable advice on the hardest entrepreneurial topic: hiring! 

In this episode…

A lot of things have changed for companies because of the current COVID-19 health crisis, affecting people and businesses all over the world. Many of them have been forced to pivot and come up with new ways of doing business, and in turn, the decisions being made have affected employees directly. 

Before COVID-19 and during, Renato Ricci has always believed in having honest and transparent conversations with his team, advisors, and other colleagues. His move from Germany to the US coincided with the ongoing health crisis, forcing him to part ways with some of his team members in the process. He also faced challenges when hiring in a new country, but took it as a lesson to help him grow both personally and professionally.

In this episode, Renato Ricci, Founder and COO of nok, joins Greg Toroosian to talk about his experience starting up nok, growing the business, and moving to the US amid the global health pandemic. He also talks about his international team-building experience, the importance of having well-defined OKRs (Objectives and Key Results), and why being honest and transparent is necessary for an early-stage company. Stick around for more on what Renato has to say!

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Elevate Hire PodcastBy Greg Toroosian

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