The Life-Long Customer

The Importance of Understanding Culture Before Marketing in Southeast Asia with Lars Voedisch, Principal Consultant, PRecious Communications

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For marketers who want to expand to Southeast Asia and tap into the endless opportunities it presents, trust is key.

According to Lars Voedisch, Principal Consultant and Managing Director at PRecious Communications, jumping directly into business in the region may not always do the trick. Prioritize building relationships and coming up with a mid-term plan, he advised.

Learn more about communications and marketing in this fast-growing region.  Listen to our podcast now!

“Just directly jumping in with “let's do business” might backfire badly. You need to build relationships and trust. You need to have a midterm plan, not a short term in here and just sell Fire and Forget, that might be really, destructive in your long-term opportunities here.” - Lars Voedisch, Principal Consultant, PRecious Communications

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The Life-Long CustomerBy Revenue Rhino
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