Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler

The Importance of Understanding Your Graduate Program's Audience


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Who is your graduate program designed to serve?

Or can you describe your program's target audience? Would your answers be the same or different for each question? Should they be the same or different? Or could they be the same or different? How would the major role players that support your graduate program respond to these questions?

The question "Who is your graduate program designed to serve?" isn't just critical – it is a keystone of strategic planning for a graduate program.

Click here to view the blog article: Who is your graduate program designed to serve?

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Graduate Management Education (GME) News Digest - Making Graduate Program Management SimplerBy Rodney G. Alsup, D.B.A., CPA, CITP

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