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The Importance of User Research with Aggelos from Growth Sandwich.
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
Show notes
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
Product Resources
When Coffee and Kale Compete by Alan Klement
Positioning by Al Ries
Design Sprint by Jake Knapp
Product-led Growth by Wes Bush
Growth Sandwich
OpenView
Product Qualified Summit
Getting in touch with Aggelos
Free Email Course
- How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas
Connect with Sean
- Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
- Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/
Notes generated by Podcast Show Notes (podcastshownotes.ai)
View all episodes
By Sean Boyce
5
22 ratings
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
Show notes
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
Product Resources
When Coffee and Kale Compete by Alan Klement
Positioning by Al Ries
Design Sprint by Jake Knapp
Product-led Growth by Wes Bush
Growth Sandwich
OpenView
Product Qualified Summit
Getting in touch with Aggelos
Free Email Course
- How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas
Connect with Sean
- Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
- Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/
Notes generated by Podcast Show Notes (podcastshownotes.ai)