On this episode of “Here’s what I Know” we sat down with MarketScale Business development manager, Nick Bruce, to discuss the power of Storytelling in B2B. Bruce and Tyler Kern break down why it’s important to leverage Visual Storytelling when communicating to your customers and why it’s not OK for B2B companies to not be doing so.

Any good marketer will tell you that the creation of good quality content is crucial to achieve success in today’s world. But what type of content is most effective? In Nick Bruce’s opinion, Visual Storytelling is the most powerful form of content because its ability to connect with consumers on an emotional level.

We have more data at our disposal than ever that allows us to make to make logical business decisions. But, every day emotional decisions are still made. Why is that? Take a listen to this podcast to gain some insight on this subject.