The In-House Marketer Podcast

The In-House Marketer Podcast

By BluematterBusinessMarketingManagement
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The In-House Marketer Podcast episodes

  • Evolving Your Content Marketing Strategy for 2021 with Byron White

    Byron White from WriterAccess explains how businesses can bridge the skills gap between their in-house marketing team and external agencies, laying out a roadmap for a successful content strategy.

    Byron reveals how companies can become more independent and successful with their content marketing plans.

    This episode has all information you need to know about creating your next content marketing strategy:

    • Prepare your business infrastructure to deal with future challenges. 
    •  Capture the attention of your customers in the long run.
    • Stabilize your business with content and internal lead acquisition strategies.
    •  Invest in your in-house marketing capabilities and benefit from the WriterAccess knowledge program.  
    • Develop an in-house system that allows you to scale your business with content marketing and stabilize customer demand.
      • 43 min
    • Brand Differentiation by Design with Charna Ambers

      Charna Ambers of CB Design NY explains the importance of combining digital design, copy, and strategy to build a compelling and unique brand identity to cut through the "sea of sameness" in a post-pandemic economy where everyone is pushing for attention online.

      36 min
    • Creating Sales and Marketing Synergy to Overcome Disruption with WordStream

      Listen in as David Posternak and Amanda Oles of WordStream share their insights on increasing customer engagement through disruption, ways to improve your marketing strategy right now, and the benefits that virtual trainings can play in attracting more prospects into your funnel, with or without large advertising budgets.

      Have the recent disruptions put a strain on your sales and marketing team?

      The scramble to reconstruct long-held structures in your marketing operations is daunting enough. Working remotely hasn’t made synergy between these departments any easier, but that hasn’t stopped the team at WordStream.

      When online advertising was disrupted earlier this year by nationwide advertising budget reductions, Dave Posternak and Amanda Oles shifted their go-to-market strategy to maximize their existing contact database and double down on webinars.

      43 min
    • How to Triple Your Content to Outpace a Crisis with Steve Pockross
      Steve Pockross, CEO of Verblio, advises in-house marketers how to view content as a competitive advantage that will help their organization meet today’s buyers where they’re at and to be ready for whatever comes next.
      Steve reveals how innovative leaders maximize their content strategy before, during, and after a crisis by joining their team in the content creation process to meet changing buyer demands.
      Marketers learn how to generate a volume of content that is experience-rich and SEO infused to make their organization stand out from the competition.
      As CEO, Steve is applying leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 writers supporting thousands of clients with their digital marketing.
      40 min
    • How to Activate Your Team and Win Market Share in the Great Rebound with Scott Thele
      Scott Thele of Franklin Covey shares how organizations that have “pressed pause” or are timidly moving forward can rally their team into meaningful action.
      Organizations that have been in isolation and functional hibernation can activate their team into meaningful action that will empower them to embrace the new normal and thrive, no matter where they are starting from.
      This is a must-listen episode for leaders of all stripes and different seats of your organization.
      Scott Thele is a contributing author to the #1 National Best-Selling book The 4 Disciplines of Execution, and National Practice Leader at Franklin Covey. Scott equips some of the world’s most prominent brands to align their team around wildly important goals and predictably achieve them.
      Ryan McInerney of Bluematter asks, and Scott answers:
      - What lessons can we learn from the companies that thrived during the pandemic that brands should apply to rebound?
      - What challenges are businesses going to face as they start to reenter the market and fully activate their sales and marketing?
      - How can teams realign themselves around a winnable game, when this is the first time they’ve ever had to work in this new environment?
      **Be sure to listen to this week’s episode to access the coupon code for 10% a Bluematter’s Premium Monthly Membership.**
      37 min
    • The Great ABM Debate with Sangram Vajre and Doug Davidoff, Part 2
      Is Account Based Marketing a Strategy, Tactic, or Category? Is it right for your business, and how would you know? The debate is alive and well in this high energy debate between two leaders in Demand Generation, Doug Davidoff of Imagine Business Development and Sangram Vajre of Terminus Account Based Marketing Software. Listen in and get a front row seat to all the action and decide for yourself the best approach for your business.
      52 min

    About The In-House Marketer Podcast

    From the publisher's feed

    Agencies are obsolete. We feature seasoned in-house marketers, sales pros, and executives that have deep knowledge and aren't afraid to share it.