The In-House Marketer Podcast

Robert Scheerbarth of Podcast Rocket reveals why and how in-house B2B sales and marketing teams should leverage podcasting as a primary channel to build awareness and trust with their prospects and their prospect's network to drive inbound demand and support outbound sales efforts.

Byron White from WriterAccess explains how businesses can bridge the skills gap between their in-house marketing team and external agencies, laying out a roadmap for a successful content strategy.

Byron reveals how companies can become more independent and successful with their content marketing plans.

This episode has all information you need to know about creating your next content marketing strategy:

Charna Ambers of CB Design NY explains the importance of combining digital design, copy, and strategy to build a compelling and unique brand identity to cut through the "sea of sameness" in a post-pandemic economy where everyone is pushing for attention online.

Jordan Malin of ActiveCampaign builds the case for creating a great customer experience through marketing, sales, and customer service automation as the #1 tactic for stabilizing your business now and growing it in 2021.

Christopher Antonopoulos, Founder of Measured Results Marketing, unpacks how in-house teams should leverage their marketing, sales, and service technologies to retain their most important customers and recover with fewer resources than ever before.

Listen in as David Posternak and Amanda Oles of WordStream share their insights on increasing customer engagement through disruption, ways to improve your marketing strategy right now, and the benefits that virtual trainings can play in attracting more prospects into your funnel, with or without large advertising budgets.

Have the recent disruptions put a strain on your sales and marketing team?

The scramble to reconstruct long-held structures in your marketing operations is daunting enough. Working remotely hasn’t made synergy between these departments any easier, but that hasn’t stopped the team at WordStream.

When online advertising was disrupted earlier this year by nationwide advertising budget reductions, Dave Posternak and Amanda Oles shifted their go-to-market strategy to maximize their existing contact database and double down on webinars.