Email marketing has been “dead” for decades - at least according to the internet - and yet it refuses to go quietly. In this episode, Eric, Jenny, and Luke get brutally honest about their own overflowing inboxes, ancient Yahoo accounts, and thousands of unread messages, then dig into why email marketing still works when it’s done with intention. From spam fatigue and unsubscribe guilt to subject lines, frequency, and real value, this is a ground-level look at how real humans actually use email today.

HIGHLIGHTS

• Why inboxes are more crowded than ever - and how old email addresses become spam magnets
• The difference between useful emails and ones that get instantly deleted (or resented)
• How value-driven emails like presales, discounts, and reminders actually break through
• Frequency fatigue - when brands email too often and lose trust
• Why personalization, clarity, and intent matter more than ever

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