Olivia sits down with Haus Measurement Strategist Tarek Benchouia to share their most valuable learnings, most surprising data points, and most enduring lessons drawn from the thousands of Haus tests run in 2025. Then they round out the episode with some reader questions. And the winner is...

Least Surprising Learning of 2025 (3:15)

Biggest Gotcha Moment of 2025 (11:50)

Most Controversial Learning of 2025 (22:28)

Most Valuable Lesson of 2025 (26:04)

Olivia and Tarek's Favorite Case Studies of 2025 (32:22)

Mailbag: Measuring Brand Moments and Heuristics for Test Length (38:22)