This show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into:

1. A deep-dive strategy or paid search topic
2. A listener Q&A segment
3. Something new and interesting I’m learning in the world of digital marketing

In this episode, I share:

• How I discovered Google Ads after years in the skateboard industry
• My early agency experiences (and why I left)
• The leap into freelancing in Boston and building my own client base
• Why self-teaching and obsession with learning are crucial in paid search
• A listener's question on structuring Google Ads for personalized vs. non-personalized products
• An article that made me rethink Performance Max strategies for new customer acquisition from Maggie Humphrey: https://searchengineland.com/how-to-use-performance-max-for-high-value-customer-acquisition-and-retention-458843

If you’re a freelancer (or thinking about becoming one), or you want real talk about managing accounts, clients, and growth as an independent PPC pro, this podcast is for you.

👉 Got a question you’d like answered on the show? Drop a comment on YouTube or email me at [email protected]
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