Growing up in Jordan, Noura never set out to work in the family jewellery business.

She became an engineer then moved to Canada to complete an MBA and found a job in her field. When she noticed that the jewellery industry wasn’t targeting a younger generation, she set out to change that and founded Mejuri as a side hustle.

Learn how revitalising the jewellery business and having big aspirations helped Noura Sakkijha successfully disrupt an entire industry.