In what is possibly one of the most interesting and entertaining interviews we've recorded in a while, Jim Hedger and Kristine Schachinger talk with SEO legend Martin MacDonald about the development and release of the industry's first AI-supported SEO Auditing tool, Serpere.AI - https://serpere.ai/. 

Martin has been a practicing SEO since the dawn of the commercial Internet and has worked with some of the largest websites in the commercial sphere, including TicketMaster, Expedia, and Orbitz. Founder of MOGmedia, Martin has shared his findings and SEO data with the SEO community as a trusted source for over a decade.

Today we talk about AI's advancements in the tech sector, discuss the intricacies of conducting a large-scale website audit, and cover how AI has made Serpere much faster and more accurate and how its use of AI radically simplifies the reporting and explanation process. 

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