What if the goal of business isn't to win? In a world obsessed with quarterly earnings and beating the competition, Simon Sinek reveals a powerful truth: great organizations don’t play to win, they play to endure. Business is an infinite game with no finish line. The Infinite Game provides a revolutionary framework for leaders who want to abandon short-term thinking, build stronger and more innovative teams, and create lasting value. It’s time to stop competing and start building something that will outlive you.