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The influencer economy: is the social media salesforce taking over?
The influence economy is here. In the latest online market shift, marketing budgets are being directed towards social media stars with the biggest following and most ‘authentic’ connections. Influencers are making use of their reach and sway to make a living from promoting products or even developing their own.
In October, Euroconsumers’ Start Talking Webinar will discover how the influencer economy operates, what are the possible pitfalls for consumers and how can we secure a safe environment for them.
What’s needed to protect consumers from unfair practices in the new influencer world? With policy makers, advertising groups and specialist academics we’ll cover:
- What is the influence industry and do consumers, particularly the young or otherwise susceptible, know they are part of commercial exchanges with their trusted online favourites?
- How can innovation and creativity continue to flourish alongside proper safeguards for consumers spending online?
- Are influencers who make a living from their online presence part of a new profession? If they are - what are their roles and responsibilities?
- What obligations do platforms’ have for monitoring influencers? How will the DSA change their role and are they equipped for it?
- Can digital enforcement make for speedy and smooth protection of consumers in the influence industry?
📣 PANEL
➡️ Beckii Flint, Co-Founder of Influencer Marketing Agency, Pepper Studio
➡️ Catalina Goanta, Associate Professor of Private Law & Technology, Utrecht University
➡️ Egelyn Braun, DG JUST, European Commission
➡️ Marina Catallozzi, Italian Antitrust Authority
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By Start talkingThe influence economy is here. In the latest online market shift, marketing budgets are being directed towards social media stars with the biggest following and most ‘authentic’ connections. Influencers are making use of their reach and sway to make a living from promoting products or even developing their own.
In October, Euroconsumers’ Start Talking Webinar will discover how the influencer economy operates, what are the possible pitfalls for consumers and how can we secure a safe environment for them.
What’s needed to protect consumers from unfair practices in the new influencer world? With policy makers, advertising groups and specialist academics we’ll cover:
- What is the influence industry and do consumers, particularly the young or otherwise susceptible, know they are part of commercial exchanges with their trusted online favourites?
- How can innovation and creativity continue to flourish alongside proper safeguards for consumers spending online?
- Are influencers who make a living from their online presence part of a new profession? If they are - what are their roles and responsibilities?
- What obligations do platforms’ have for monitoring influencers? How will the DSA change their role and are they equipped for it?
- Can digital enforcement make for speedy and smooth protection of consumers in the influence industry?
📣 PANEL
➡️ Beckii Flint, Co-Founder of Influencer Marketing Agency, Pepper Studio
➡️ Catalina Goanta, Associate Professor of Private Law & Technology, Utrecht University
➡️ Egelyn Braun, DG JUST, European Commission
➡️ Marina Catallozzi, Italian Antitrust Authority