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The INFLUENCER Marketing Scam!
For Season 5, episode 12, Josh and Casey discuss modern social media influencers, the impact they've had, and also how little influence many of them actually have. Starting out with the basics the guys define what an influencer actually is and some statistics of just how prevalent/influential they are both in the U.S. and internationally. Then Josh asks about what the biggest influencer platform is as well as which platform has the most garbage content. This sparks a conversation on what type of influencers are the worst as well as the harm they may be inflicting on their viewers. Next, the guys react to some terrible influencer content and wonder how these people are getting their views. Finally, Casey discusses if/how these influencers will survive before going over the racial inequity in influencing as well as the potential salaries of being an influencer.
Timestamps:
0:00 - Intro
0:59 - What is an Influencer?
3:27 - Influencer statistics
11:05 - International influencers
15:17 - What is the biggest influencer platform?
20:11 - Most garbage content - Snapchat or Tiktok?
25:04 - Are lifestyle influencers the worst?
30:05 - Harms of influencers
34:45 - Reacting to terrible influencers
48:30 - Will these types of bad influencers survive?
52:00 - Racial gap in influencing
55:35 - Influencer salaries
________________________________
Full, video episodes available on YouTube (@SharedExps)! We also have a YouTube clips channel for episode highlights (@SharedExpsClips)!
Please help support us by reviewing and sharing our episodes! To keep updated, check out the Instagram (@SharedExps), Facebook (@SharedExps), and Tik Tok(@SharedExps).
If you have questions that you'd like answered on the podcast, you can reach out via email at [email protected].
________________________________
Full, video episodes and clips available on YouTube (@SharedExps)!
Please help support us by reviewing and sharing our episodes! To keep updated, check out the Instagram (@SharedExps), Facebook (@SharedExps), and Tik Tok(@SharedExps).
Check out Josh's Book HERE
If you have questions that you'd like answered on the podcast, you can reach out via email at [email protected].
Disclaimer: The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk.
View all episodes
By Josh Baker & Casey Eisenberg
5
1313 ratings
For Season 5, episode 12, Josh and Casey discuss modern social media influencers, the impact they've had, and also how little influence many of them actually have. Starting out with the basics the guys define what an influencer actually is and some statistics of just how prevalent/influential they are both in the U.S. and internationally. Then Josh asks about what the biggest influencer platform is as well as which platform has the most garbage content. This sparks a conversation on what type of influencers are the worst as well as the harm they may be inflicting on their viewers. Next, the guys react to some terrible influencer content and wonder how these people are getting their views. Finally, Casey discusses if/how these influencers will survive before going over the racial inequity in influencing as well as the potential salaries of being an influencer.
Timestamps:
0:00 - Intro
0:59 - What is an Influencer?
3:27 - Influencer statistics
11:05 - International influencers
15:17 - What is the biggest influencer platform?
20:11 - Most garbage content - Snapchat or Tiktok?
25:04 - Are lifestyle influencers the worst?
30:05 - Harms of influencers
34:45 - Reacting to terrible influencers
48:30 - Will these types of bad influencers survive?
52:00 - Racial gap in influencing
55:35 - Influencer salaries
________________________________
Full, video episodes available on YouTube (@SharedExps)! We also have a YouTube clips channel for episode highlights (@SharedExpsClips)!
Please help support us by reviewing and sharing our episodes! To keep updated, check out the Instagram (@SharedExps), Facebook (@SharedExps), and Tik Tok(@SharedExps).
If you have questions that you'd like answered on the podcast, you can reach out via email at [email protected].
________________________________
Full, video episodes and clips available on YouTube (@SharedExps)!
Please help support us by reviewing and sharing our episodes! To keep updated, check out the Instagram (@SharedExps), Facebook (@SharedExps), and Tik Tok(@SharedExps).
Check out Josh's Book HERE
If you have questions that you'd like answered on the podcast, you can reach out via email at [email protected].
Disclaimer: The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk.