Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Influencermethod

This episode breaks down how Gymshark built a cult-like community by attaching itself to an existing culture instead of trying to “create” one from scratch. Elijah explains why product seeding beats upfront paid partnerships in the early stages, and walks through a 7-point checklist (brand fit, visual style, content type, audience, personal style, posting frequency, and growth speed) to find undervalued creators worth partnering with.