89. The ‘Influencer Trap’ of Creating TOO Much Content

Have you noticed my social media content is everywhere lately? Lol It’s funny because I’ve had a major breakthrough on how to get the most out of my content. Most people will post once, get the likes, and then it’s gone… forever. Even if that content took them days or weeks to make. Letting all that hard work slip through the cracks, gone, and onto the next piece. So I’ve been using a strategy that guarantees my audience will see it - even when they’re not active - through using Facebook remarketing ads that cost $1/day. The costs are so minor (even for most beginners) that it’s worth the investment to make sure the content gets seen - especially if you’re building your audience. This strategy lets me grow my audience on autopilot, so I can focus on the rest of the biz and work on a new product launch. ... Orrr go on a vacation (like I did last week lol) and have full confidence that my business is doing all the heavy lifting for me. The common problem I find working with Influencers is that they’re stuck focusing on free content instead of on how to grow their business (... and freedom). I’ve been getting a lot of questions about this, (I’m working on a webinar where I’m showing others how to build a Highly Profitable Personal Brand - more on this later) so I’ve made it the topic for this week’s podcast: How to get outta that damned Influencers Purgatory. See how to keep your audience engaged, spend less time on content that’s having no impact on your bank account, and focus on monetization strategies to grow your business (and lifestyle). Mindset shift on the true purpose of ‘content’ and how it’s an asset that helps grow your business & brand [6:20] The $1/day strategy which helps continually build my audience and keep them engaged [9:15] Finding crazy winners in your content and leveraging them to build your audience by targeting cold audiences. [10:25] Stop spending days on content just so it can go down the drain. It’s time to start using those pieces and getting the most out of them. So, sit back, relax and as always… Enjoy! - WA P.S. If you want to learn how to Build a Highly Profitable Personal Brand in 40 Days, we have an upcoming LIVE Training on how I’ll teach you how to do that. It goes much more in depth of everything we talked about on the podcast and how to build your audience and sales at the same time. If you’re interested in that, you can check out www.wadealters.com/webinar for more info. And make sure you schedule it in your calendar or sign up for the text message alerts! It’s going to be a good one.