Who is it exactly that you are overlooking? Last night we talked about the importance of influencer marketing. And while it may be one of the most cost-effective ways in order to promote your business or brand, along with word of mouth marketing and advocate marketing, we wanted to touch on one type of marketers who often make partnerships: vendors! One thing I always recommend for my clients is partnering up with a vendor they already know as these relationships have helped grow their client base immensely. Tonight we're talking about top influencers, you already know partnerships and collabos. Who's missing from this list? Partnerships can come from anyone   - even those people right under our noses at work every day!