What's it like to run radio stations in a marketplace where many on Madison Avenue may be wholly unfamiliar with the region, due to its small market size?

In this InFOCUS Podcast, presented by dot.FM, we chat with Chris Hayes, the Operations Manager for what is now called Zimmer Marketing — an agency and radio station owner — in Joplin, Mo., to learn how "Joplin Radio" has changed over his 33 years in the industry to best deliver on its primary focus: bringing results to its clients in this corner of Southwestern Missouri.