The fundamental ingredient that can boost your affiliate sales even when  you make minimal efforts in promotions   Ok, small disclosure, so it is  not about the modern sales funnel or the latest chatbot software.People  do business with those who provide the most value they also know, like,  and trust.I don’t know who specifically said this but let’s talk a bit  about the last word: trust and how it can give you leverage in your  affiliate marketing.Trust takes time to create and energy to maintain,  but it is necessary to make affiliate sales.By building trust first in  your community (it can be an email list, Youtube channel group, or  social media), you earn the right to be listened to and only after that  promote products to your audience that trust and beliefs in you.Trust  does not correlate with the number of people that listen to you. Of  course, the more people trust you, the better, but better to have 100  people who trust you than 1000th who have any doubts. So by building  trust, first affiliate sales will follow - it will almost come  naturally. But how to build trust? Let’s look at two ways how you can do  it. They are related but a bit different.The first one is giving value.  And I was repeatedly giving value. It looks like karma: the more you  give, the more you get in return. This thing does exist. Before Gary  Vaynerchuk became famous, Gary Vee - he was giving and giving. Creating  and creating free content even when there were only a few subscribers,  and few people commented - yet he liked what he was doing and continued  posting. Probably it took him years, but it paid off - so giving a lot  of value to people you care about and sincerely wanting to help is the  key here.The second way of building trust is through people that can  recommend you and your brand, not your affiliate offer.It is all about  who knows you, not only about whom you know. For example, some podcast  host facebook or Instagram blogger knows you can recommend you to their  audience and help you grow your audience sales and trust to you.But  again you can do it only if you follow the way I mentioned before: you  give give give. And give to everyone - because you do not always know  what will work: so continue giving to big and small. Some not so “big”  friend that likes your work and content can make you an introduction to  some opportunity you have not even thought.If you do these two things -  money will follow your path.Some newbie affiliate marketers often start  posting their links all over the internet without giving any value. It  produces spam but not sales.  One way to do it in Contexter is to go  inside the community for publishers and product creators to collaborate  inside the Contexter platform. There you can post some valuable info and  find deals or cooperations with other people - build your trust and  network. Also, take a free course for publishers: How To Skyrocket  Traffic Monetization With Contextual Commerce.Simply go to contexter.org  to see more details about the Contexter project and try to join it and  get approved quickly.