In episode 23 of the Impact India podcast, I chat with Arushi Aggarwal of The Initiative, a social enterprise providing sustainable livelihoods to low-income craftspeople through a nationwide platform selling their handcrafted products.

Arushi Aggarwal is a designer for social good, connecting the stories of handmade products and their makers with consumers. Combining handicraft processes and design, with a focus on the consumer experience, Arushi is creating social impact and consumer value through The Initiative. 

In this episode, Arushi and I dive into:

• The customer experience of product development and services, from crafts to waste management
• Her experiences working with craftspeople in Mumbai and across India, and the current challenges and opportunities facing the crafts industry
• The challenges of running a retail platform during and post COVID-19

Connect with Arushi at theinitiative.in and on Instagram and Facebook.

“With the current COVID situation, you either embrace technology or you disappear.”

Listen to more Causeartist podcast here.