We have heard numerous times the importance of innovation to businesses from a philosophical point of view. Taking it back down to a business perspective and putting it to application is Chris Hellmann, Global VP and GM at the Coca-Cola Freestyle Division. Chris shares the innovation dilemma that businesses have to contend with nowadays, and tackles whether it is practical evolution or true disruption. He uncovers the truth about the shelf life of innovation and what it has resulted through the numerous businesses these days – from Uber to Netflix. Chris shares what he has learned over at Coca-Cola and addresses questions, from how we think about innovation to managing that to work for us in our businesses.

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