Trends, technology and tactics are never stagnant in the ever-changing world of marketing. However, if one thing is certain in the marketing landscape, it’s that digital marketing can no longer be overlooked or ignored by businesses and organizations from industries of all shapes and sizes.

“I would argue that in this day and age, there is no such thing as marketing without digital marketing,” said Clix business strategist Mike Mueller. “I know if we go back 25 years it wasn’t always this way, but you’d be hard pressed to name any marketing channel that doesn’t have some digital component to it today.”

While digital marketing can become a valuable tool for lead generation and other business goals, it can also confuse many newcomers when it comes to what it is and how to use it properly. Tune into the latest episode of The Ghidotti Podcast as Mueller and host Natalie Ghidotti discuss the ins and outs of digital marketing, including emerging trends and how you can get started to accomplish your goals.