Often, we think external circumstances must change before things can get better: numbers are low because we are in a recession, census is low because of a pandemic, new leads dipped because of encroaching competition. My guest in this episode, Kristen Reyes-Tarsiuk of CRISTA Ministries demonstrates that in the most trying times, lasting marketing and sales solutions for pervasive issues are an inside job. As a result of empowering her team to overcome any obstacle regardless of circumstances outside their control, CRISTA Ministries saw new inquiries increase 77%.  How did they do it? Kristen shares how she and her team agreed on one clear plan, got motivated by a compelling vision then focused on content marketing, social media marketing and relationship-based sales approaches to gain and sustain real traction.