The Inside Racing Podcast

Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?

Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion.

(FIRST AIRED: 5/2/17)

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at [email protected]

How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: http://www.dirtymouthcommunications.com/blog/

This is part two of my interview with Bryan Kryder

We're taking a minute to focus in on sponsorship before the off-season arrives.

(FIRST AIRED: 10/11/16)

Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Questions for Bryan? Email him [email protected] or hit him up on Twitter @BryanKryder.

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.

Now is the time to lay the foundation for your 2018 sponsorship plans.

(FIRST AIRED: 10/11/16)

What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits, what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Questions for Bryan? Email him [email protected] or hit him up on Twitter @BryanKryder.

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience. No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at [email protected]

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Visit www.andersonspeedway.com to learn more about the track and the Little 500. You can follow the track on Twitter (@AndersonSpeedwy) and Facebook (@AndersonSpeedwy). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.

What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares his journey into racing and the evolution of his career. He talks about his approach in promoting Montgomery Motor Speedway and taking his show on the road with the Modifieds of Mayhem Tour. On this episode of The Inside Racing Podcast, we bring our conversation about the differences in racing promotion to one person who sees it from both sides. You'll love hearing Stan's stories, his passion and the things he's learned throughout his career. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Interested in learning more about Montgomery Motor Speedway or the Modifieds of Mayhem Tour? Check out www.montgomerymotorspeedway.org. You can see some of the track's biggest races streamed live on Speed51.com or see the 53rd Annual Alabama 200 live and in person September 9th through the 11th.