Chris sits down with Ursula Ziegler, head writer of the smash hit Paw Patrol. Recorded in June, this episode talks about kids' entertainment, creating powerful content, the role of toys in entertainment and much more. Listen in and hear about what makes content that kids return to...and that drives toy sales.

As Paw Patrol's seventh season is in development, hear about what makes this a success as well as important things to consider for anyone who wants to create successful kid-directed content.